Complete a Case Analysis of Kraft Foods Inc Assignment

Complete a Case Analysis of Kraft Foods Inc - Assignment Example The alternative strategies were given out based on the analysis that was noted in the company analysis. Existing Mission, Objectives, and Strategies Located in the UK, Kraft Food Company, the mission statement of the company is based on a rational strategic plan to start executing it. Established in 1903, the company is a manufacturing conglomerate located in Illinois, a suburb in Chicago, USA and specializes in grocery. A manufacturing firm, the company grocery collection has a big lineation to direct food items such as convenience foods, confectionery, snacks, beverage and cheese. The company operates in more than 170 countries all over the world. The company does not operate on the basis of production of the named food items a lone but specializes in marketing, innovation, health and wellness as well as health sustainability (Kraft, 2013). The company operations are therefore based on a mission statement that looks to promote a good health in all the company customers and thus goe s ‘Make Today Delicious’. The universality is inculcated in the fact that the company is a multinational. The mission is all about what the company is and the company is about the customers, their health and the general life that they live. The company strategies in view of the mission statement are quite diverse. ... Production is not only a way of market sustenance, the company therefore wishes to create a human resource management strength in which all the market will be willing to work for it. The last laid strategy is that the company wishes to make itself be recognized as a high performance as far as the market is concerned. In view of these strategies, the company came up with some objectives that would see it realize the strategies that it had planned to achieve. The first object that the company wishes to implement is the acceleration of growth of core brands. The second is that the company wishes to extend the awareness of the value of its products in the developing countries. Moreover, the company wishes to increase its value of those brands that are considered as low quality in the market. This will be done at the lowest possible cost in the market. The last objective again is based on human resource and is leveled towards development of the company values through employment of committ ed employees. A new mission statement can be created for the company based on a combination of its existing values as well as inclusion of the strategic objectives more than is covered. It would take close proximity to ‘Making Today and Tomorrow Delicious’. This would mean the company opens up more branches all over the world so that it is able to impact everyone positively. The company will therefore do this through provisions for a well experienced more knowledgeable employment team, cleaner restaurants and at affordable prices. SWOT (TOWS) Analysis of Kraft Food Inc. Multinational companies have very wide market coverage and therefore have the