Strategy Used By Samsung And Hyundai Essay Example | Topics and Well Written Essays - 1000 words

Strategy Used By Samsung And Hyundai - Essay Example Samsung Inc. developed a new video which involved football superstars using Samsung devices and equipment to train themselves for defeating a group of alien rivals. In this campaign, Samsung promoted the Galaxy S5 which is in its introduction phase of the product life cycle (Shayon, 2014; Prezi Inc., 2014). The effort made by Samsung to promote Galaxy S5 is considered as the first of its kind wherein FIFA World Cup 2014 had been taken as a theme and the top players were used to attract customers through social channels. This particular campaign as witnessed has been successful in making a huge impact in the global market which has been quite beneficial for Samsung’s Galaxy S5 in its introductory phase. This is the stage when a particular commodity is newly familiarized in the market which requires certain marketing support. Advertising is used as a marketing tool to create awareness among consumers about the product in order to alleviate its brand image (Soltani, 2012; Trehan & Trehan, 2011). Similarly, Hyundai with the use of hashtag ‘#BecauseFutbol’ promoted its brand along with products to the football fans worldwide. Hyundai, the automobile company, is in its growth phase of product life cycle which effectively used the ‘Tumblr-powered microsite’ to promote its brand in the global market. This is the stage when there is a steady rise in the sales curve of the company along with market growth.